Intuition can be an important factor in decision making but is also a serious cause of bias. This study highlights the importance of going with your gut, whilst still recognising the pitfalls of doing so. Overall, it is important to understand and recognise our intuitive thoughts, but they are only one part of the process.
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Reviewed by
Jonny Gifford, Senior Adviser for Organisational Behaviour
Jonny has been conducting applied research into employment and people management for a number of years, with previous roles at the Institute for Employment Studies and Roffey Park Institute. Current interests include job quality and behavioural science insights into performance management and other areas of HR. Jonny runs the CIPD Applied Research Conference and actively promotes evidence-based practice, including through systematic reviewing and running randomised trials.
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