Labour Market Outlook – Spring 2026
Cost management prioritised over growth as employer confidence remains subdued.
Our latest Labour Market Outlook finds that UK employers are prioritising cost management over growth as rising business costs and global uncertainty continue to weigh on confidence. Of the 2000+ employers surveyed, 58% cite cost management as their highest priority this quarter, regardless of sector and organisation size.
Improving productivity is the second biggest priority (44%), rising to 55% among large private sector employers. Growing market share comes in third, where 47% of large firms in the private sector cited it as a key priority, compared to 35% overall. This suggests that many businesses are taking a cautious approach in ongoing uncertainty. 
Although the Employment Rights Act 2025 brings significant regulatory changes for employers, just 20% of SMEs identify regulatory compliance as an organisational priority, compared with almost a third of larger firms (32%).
While fewer employers anticipate major difficulties filling roles in the next six months, one third still report hard-to-fill vacancies. Median expected basic pay increases for the next 12 months remain at 3% for the eighth consecutive quarter, However, the distribution of planned pay awards has narrowed around the 3% mark over the past twelve months.
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