Our report, Putting social media to work: lessons from employers, presents the main themes from seven in-depth case studies which trace the journeys that the organisations have taken in developing their use of social media with employees, and go into more detail on their operating contexts, their uses of social technology and the benefits they have observed.
Includes case studies from: Bromford, Cape UK, Devon and Cornwall Police, Marks & Spencer, Santa Fe Group and Southeastern.
Download the report and case studies below
Putting social media to work: lessons from employers - ReportDownload the report
Bromford is a social enterprise that provides housing and other community services. It has about 1,250 employees based at about 150 different sites. Bromford has focused on being a ‘great place to work’ for over a decade. It is in this context that extensive use of Yammer and other social media has been encouraged, as afacilitator to create a more engaging and empowering workplace. www.bromford.co.uk
Discussion forums, employee engagement, networking and organisational cultureDownload the report
Cape UK supplies services to the energy sector, including scaffolding, thermal insulation and rope access.Recruitment is a particularly significant factor in Cape’s operations: it more than doubles the size of itsworkforce over the summer months and often needs to recruit at very short notice. Using Facebook hastransformed Cape’s hiring process and has been used to help employee relations. www.capeplc.com
Recruitment and employee relationsDownload the report
Devon and Cornwall Police
Devon and Cornwall Police has approximately 6,000 staff and 500 volunteers and covers a population of about 1.5 million residents. It is using social media platforms variously to encourage more independent learning, create forums for workplace discussions, make improvements to services and the quality of working life and enable officers to engage with the public.
Discussion forums, engagement with the public and L&DDownload the report
Marks & Spencer
Marks & Spencer employs about 70,000 people in the UK, where it has over 700 shops. Over recent years, the organisation’s culture has become more open and collaborative, and its leadership more devolved. Yammer, used alongside a more interactive intranet, is a key tool in this ongoing journey to create a more positive working environment and get the best out of employees. www.marksandspencer.com
Employee engagement, L&D and service improvementDownload the report
Santa Fe Group
Santa Fe Group is a global relocation service provider which formed from a merger of Santa Fe (Asia based), Interdean (Europe) and Wridgways (Australia). It has developed an enterprise social learning network, The Academy Online, to transform learning and development in the organisation and start to build a common corporate culture across the group. www.thesantafegroup.com
Learning and developmentDownload the report
Southeastern runs train services in London, Kent and East Sussex, employing about 3,800 staff across 179 stations. A central focus of its people strategy has been employee voice and communication. Alongside initiatives such as company councils, focus groups and Q&A phone-ins, a major strand to this has been an enterprise social network, WorkMate. www.southeasternrailway.co.uk
Employee engagement, discussion forums, networking and service improvementDownload the report
Tackling barriers to work today whilst creating inclusive workplaces of tomorrow.
Discover our practice guidance and recommendations to tackle bullying and harassment in the workplace.
How does becoming ‘tech savvy’ improve your professional standing and the HR practice in your organisation?
Episode 195: At the crest of change, explore how business leaders and people professionals should prepare their organisations to maximise the opportunities presented by ChatGPT and artificial intelligence technologies
Hayfa Mohdzaini, the CIPD’s senior research adviser on data, technology and AI, investigates the potential implications of widely accessible conversational and generative AI
How to make your people management approach neurodiversity smart
Explore our related content
Our research explores employer and employee perspectives of flexible and hybrid working practices and asks whether organisations are doing enough to meet employee demand
Exploring the effective provision and help that employers can offer their people
This quarterly survey is one of the most authoritative employment indicators in the UK and provides forward-looking labour market data and analysis on employers’ recruitment, redundancy and pay intentions
Evidence of the impact of line management quality on performance, health and wellbeing