Who are gig workers and why might they choose this form of employment? This author defines the different types of gig worker, their motivations, approaches and experiences of job quality.

CIPD member content

This content is only available for CIPD members

Reviewed by

Jonny Gifford, Senior Adviser for Organisational Behaviour | Interim Head of Research

Jonny’s work centres on conducting applied research in employment and people management, and strengthening links between academia and practice. His research interests include job quality or ‘good work’ and what works in driving employee performance and wellbeing. He leads the CIPD’s work on evidence-based HR and academic knowledge exchange.

Jonny has been conducting applied research in the field of employment and people management for about 20 years, with previous roles at Westminster Business School, the Institute for Employment Studies and Roffey Park Institute. He is an Academic Member of the CIPD, a Fellow of the Center for Evidence-Based Management (CEBMa), Associate Editor at the Journal of Organizational Effectiveness: People and Performance (JOEPP), and a PhD candidate at the Vrije Universiteit Amsterdam.

More on this topic

Bitesize research
The pressures on female early-career academics

A look at the pressures placed on female academics by the nature of employment contracts.

For Members
Thought leadership
Has work become less secure?

Examining the evidence on employment security

Balanced scales
Thought leadership
Uber ruling highlights ongoing confusion over employment status

Ben Willmott discusses why the CIPD believes abolishing worker status is key to effective reform of legal framework

Latest Bitesize research

Bitesize research
Using algorithms to make decisions ethically and responsibly

Algorithms can help speed decisions and help organisations to operate more efficiently or profitably, but what are the pitfalls particularly from an ethical perspective?

For Members
Bitesize research
Role ambiguity can lead to bullying but supportive leadership helps

How might role ambiguity lead to workplace bullying and what is the impact of leadership support in negating this effect?

For Members
Bitesize research
How to start using AI as an HRM assistant

An exploration of how generative AI tools like ChatGPT can be used effectively to support human resource management

For Members
Bitesize research
Pay cuts as an alternative to redundancies

When cost savings are required, what is the impact of making pay cuts instead of redundancies?

For Members
All Bitesize research