This study revealed that a lack of human involvement in the interview process can influence candidates’ perception of the employer brand. It offers practical considerations to help employers strike the right balance between the objectivity AI offers and the level of human interaction candidates want and expect. 

CIPD member content

This content is only available for CIPD members

Reviewed by

Hayfa Mohdzaini, Senior Research Adviser | Interim Head of Research

Hayfa joined us in 2020. Hayfa has degrees in computer science and human resources from University of York and University of Warwick respectively.

She started her career in the private sector working in IT and then HR and has been writing for the HR community since 2012. Previously she worked for another membership organisation (UCEA) where she expanded the range of pay and workforce benchmarking data available to the higher education HR community. 

She is interested in how the people profession can contribute to good work through technology and has written several publications on our behalf, as well as judging our people management awards, speaking at conferences and exhibitions and providing commentary to the media on the subjects of people and technology.

More on this topic

Podcasts
Evidence-based L&D – The gift of AI

Podcast 206: Digital innovation has revolutionised how we work and learn. But despite AI’s potential, scepticism prevails. Do L&D professionals need greater curiosity to explore how AI can support them and bolster learning outcomes?

CIPD Viewpoint
Automation, AI and technology

Explore the CIPD’s point of view on automation, AI and technology, including recommendations for employers

Podcasts
Ireland Podcasts

Listen to episodes from our CIPD Ireland Podcast Series on a range of topical workplace, HR and L&D issues

Bitesize research
Using algorithms to make decisions ethically and responsibly

Algorithms can help speed decisions and help organisations to operate more efficiently or profitably, but what are the pitfalls particularly from an ethical perspective?

For Members

Latest Bitesize research

Bitesize research
Using algorithms to make decisions ethically and responsibly

Algorithms can help speed decisions and help organisations to operate more efficiently or profitably, but what are the pitfalls particularly from an ethical perspective?

For Members
Bitesize research
Role ambiguity can lead to bullying but supportive leadership helps

How might role ambiguity lead to workplace bullying and what is the impact of leadership support in negating this effect?

For Members
Bitesize research
How to start using AI as an HRM assistant

An exploration of how generative AI tools like ChatGPT can be used effectively to support human resource management

For Members
Bitesize research
Pay cuts as an alternative to redundancies

When cost savings are required, what is the impact of making pay cuts instead of redundancies?

For Members
All Bitesize research