This study revealed that a lack of human involvement in the interview process can influence candidates’ perception of the employer brand. It offers practical considerations to help employers strike the right balance between the objectivity AI offers and the level of human interaction candidates want and expect. 

CIPD member content

This content is only available for CIPD members

Reviewed by

Hayfa Mohdzaini, Senior Research Adviser

Hayfa joined in 2020 as the CIPD's Senior Research Adviser in Data, Technology and AI. She started her career in the private sector working in IT and then HR, and has been writing for the HR community since 2012. Previously she worked for another membership organisation (UCEA) where she expanded the range of pay and workforce benchmarking data available to the higher education HR community. Hayfa has degrees in computer science and human resources from University of York and University of Warwick respectively.

She is interested in how the people profession can contribute to good work through technology.

More on this topic

Bitesize research
Perceptions of fairness: using AI in selection and recruitment

Exploring the use of algorithms in hiring procedures and what impact this has on candidates’ perceptions of fairness

For Members
Guides
Age-inclusive recruitment toolkit

Resources for age-inclusive recruitment by the CIPD, the Centre for Ageing Better and REC.

Latest Bitesize research

Bitesize research
Relational analytics in HR practice

A look at how relational analytics enables better designed HR practices

For Members
Bitesize research
Exploring the craft of storytelling in the HR profession

A look at how storytelling allows HR analysts to craft and sell their stories to different organisational stakeholders, including senior management and people managers

For Members
Bitesize research
Perceptions of fairness: using AI in selection and recruitment

Exploring the use of algorithms in hiring procedures and what impact this has on candidates’ perceptions of fairness

For Members
Bitesize research
How managers can reduce ‘always-on’ expectations in teams

Guidance from research on how managers can deal with role overload, ambiguity and conflict in their teams to reduce ‘always-on’ expectations and maximise staff wellbeing and efficiency

For Members
All Bitesize research