The authors of this research claim that year of birth is a wholly inadequate basis for predicting attitudes and shaping HR practices. They make a convincing case that currently, the discussion of generations is simplistic and sloppy. Greater nuance and clarity is imperative, and we must stop conflating generations with age and culture.

To continue reading, log in or become a member

Affiliate membership offers instant access to CIPD resources without the need for assessments or study, or explore your options to become a professional member of the CIPD to demonstrate your commitment to the world of work.

  • Access to exclusive, up-to-date resources
  • Become part of a community to learn, debate and connect with other people professionals
  • Free access to a series of CIPD learning courses and a discount on the rest of our catalogue
Instant access Explore membership

Reviewed by

Jonny Gifford, former Senior Adviser for Organisational Behaviour, CIPD

Jonny’s work centred on conducting applied research in employment and people management, and strengthening links between academia and practice. He led the CIPD’s work on evidence-based HR and academic knowledge exchange.

Jonny is an Academic Member of the CIPD, a Fellow of the Center for Evidence-Based Management (CEBMa), and a PhD candidate at the Vrije Universiteit Amsterdam.

  • Data

    Data hub

    Explore the evidence behind workforce trends

    • All Bitesize research