Lizzie Crowley, Skills Adviser at the CIPD, the professional body for HR and people development, said:  

"This is a strong policy signal on using technology to widen access to work, and we welcome the intent to provide more tailored, accessible support for jobseekers. Used well, digital tools can help people better understand their skills and navigate an increasingly complex labour market.
 
"However, delivery will be key. AI should enhance, not replace, the human insight and trust that effective employment support depends on. This is particularly important for those furthest from the labour market, where face-to-face support remains essential to overcoming significant barriers to work.
 
"Employers will also need confidence in how candidates are matched and prepared for roles. A balanced approach that combines innovation with robust safeguards, skills investment and strong employer engagement will be essential. Done well, this will be key to improving outcomes and supporting more sustainable employment."

Notes to editors

If you wish to reproduce this press release on your website, please link back to this page as the original source

More about us

Request
an interview

CIPD Media Centre

To get a fresh, evidence-based perspective from one of our expert commentators – on this or any other workplace issue – please contact our press team on +44(0)20 8612 6400 or press@cipd.co.uk

Meet our experts
Callout Image
    • Read all press releases

    About
    the CIPD

    Championing better work and working lives

    At the CIPD, we champion better work and working lives. We help organisations to thrive by focusing on their people, supporting economies and society for the future. We lead debate as the voice for everyone wanting a better world of work. 

    Our purpose, our vision, our impact What we do
    Callout Image