Leah De Silva: Hello and welcome to the HR People Pod, the CIPD's fortnightly podcast bringing you the topical stories and expert insights on all things to do with people profession and the wider world of work. I'm Leah De Silva. I'm a Senior Programme Manager for the CIPD Trust. We're all about using the brilliant people skills of the people profession to help people get in and get on at work. And joining me in the studio today, I'm delighted to have.
Jo Carlin: Jo Carlin. So, I'm the Chief People Officer for Effective Energy Group.
LDS: Fabulous. Welcome, Jo. And.
David Balls: David Balls. I'm the principal at Helix People Solutions, previously a CPO in some FTSE companies.
LDS: Fabulous. And joining us remotely, we have.
Janet Campbell: Oh, good morning. Janet Campbell. I'm an independent HR consultant.
LDS: Excellent. And for those of you who are regular listeners, this is not the first time we've had such a wonderful expert panel. I know that David, this is your second appearance.
DB: Second time.
LDS: Janet, you're heading towards your fourth appearance today. And Jo, this is your fifth. So, I'm fully expecting.
Jo C: I thought it was four, right?
LDS: So, I've lost one.
Jo C: So yeah, five it is then.
LDS: Today's 5, so at some point I'm expecting maybe a confetti cannon some sort of mystery prize.
Jo C: Yeah, certainly. I'm all for the prize.
LDS: You can live in hope, so let's hope for that. But for anyone who hasn't met this wonderful panel before, let's learn a little bit more about you. So, tell me something that you've been watching this week on the telly or something you've been reading that's been bringing you joy. Joy, Joe.
Jo C: Oh, God.
LDS: Joyful Joe, I almost called you there.
Jo C: I don't know if I've ever been called that, Leah.
LDS: I'll never call you that again.
Jo C: Now. What have I been watching? I have to say I watch some stuff which is a really eclectic mix.
LDS: OK.
Jo C: So, I finished watching "The Summer I Turned Pretty".
LDS: OK.
Jo C: And also "Baby Reindeer".
LDS: Right.
DB: Oh, yeah, yeah.
Jo C: So, I'm a bit late to the party with that, but I'd say they both give me joy in equal measure for different reasons.
LDS: OK.
Jo C: And I finished reading, what was I reading? I finished reading "Alchemy".
LDS: OK.
Jo C: By Rory Sutherland. So, if anybody is interested in a really good audio book, because I do loads of driving. Give that one a listen - it's awesome. He narrates it brilliantly. That gave me a lot of joy.
LDS: Oh, love that. David, for you?
DB: Audio books.
LDS: OK.
DB: If you haven't listened to it, "All the Colours of the Dark", which is a fantastic book. It is a real, can't be a page-turner because it's an audio book, but one of those I couldn't put down for hours. Fantastic. But this weekend or this week has all been about recovering from the Ryder Cup. So, it was a very stressful weekend when it shouldn't have been and very late nights. But we made it in the end. So, well done Team Europe. But that was my weekend and we.
LDS: Roller coaster weekend for you.
DB: Oh, it was horrific.
LDS: Janet is nodding. Janet, did you share that roller coaster with David?
JC: I did. So, I'm not, I don't, I'm not a massive golf fan or watcher. I don't understand some of it. What does that mean? But I did get slightly gripped by it and there was some really bad behaviour. And I thought golf was a bit more gentle than what we, gentle than what we had seen. So, I was very surprised by some of that behaviour, but I'm very glad that Europe got it over the line.
LDS: OK, fabulous. And for me personally, I have to say autumn is a season, it might be the "season of mists and mellow fruitfulness", but it's also a season of "Strictly" for me. So, Saturday I was on my couch.
Jo C: Yes, yes, yes.
LDS: And I did think, when I was watching it, because I've had the pleasure of getting to know you three Titans of the profession, because you all donate all your expertise as mentors for the CIPD Trust on the aspiring HRD programme. And stay with me on this. I think it's quite a clear link with what you do, to the "Strictly" pairings. Because if you think about it, you are experts, helping people who want to aspire to be an HRD and are under-represented, find their sure footing, overcome their imposter syndrome. You see where I'm going with this, brilliant.
Jo C: Lovely, beautiful, tenuous link.
LDS: Isn't it a smooth link, I think?
JC: Very smooth. So, two things. One, yeah "Strictly". I'm a "Strictly" girl as well, so I love it. It's a great Saturday night viewing. And you know, you have to have a glass of wine and some nibbles and sit down and lock in. So, it's brilliant. But I just, in terms of things to read, I wanted to give a shout out for Kennedy Ryan. I don't know if anyone. But anyway, so I'm just about to read her, the third in her Skyland series called "Can't Get Enough". It's been on my TBR for a long time, and I've decided this weekend I'm going to tackle that. And if you haven't read it, I would recommend Kennedy Ryan. If anyone hasn't read, an American author, she's brilliant. I love her books, they have a real, real feel to them. So, just to give it.
LDS: Wow. And we can't get enough. So, if you haven't already got a watch list or a read list, you clearly have now.
Obviously, today, our conversation on our show is jam-packed with lots of stories that we're going to be touching on as jumping off points for a broader discussion. Obviously, we don't know all the ins and outs behind the scenes, but it's all about the impact on the people profession. So, we're going to be touching on things like grievances, which is a hot topic in the CIPD community at the moment, as well as some of the incentives around posting on your personal social media accounts to support your employer. So, lots of thorny issues to get into. But I think the meatiest one we're going to kick off with is the UK Government's announcement of its launch of mandatory ID cards, in an attempt to break down this epidemic of illegal working in the UK.
It's safe to say, I think, it has divided opinion. We had a discussion just prior to coming on air with lots of people thinking that it could remove bureaucracy. It could make things more dynamic in the jobs market. It could make Right to Work checks that bit easier. And the other camp, trying to sort of scratch their heads and work out why it's coming in, in the first place, but also thinking about some of the other issues that exist in that particular system, before launching such a big and bold ambitious plan. So, look, I'm really interested to get some initial reactions. Let's start with you, David. What are your thoughts around ID cards generally?
DB: So, I sit firmly in one camp, which I think it's very much a nonsense. I think we are trying to solve for the wrong problem by doing this. And I think, when you start to look at some of the background to this, you know, we don't have a great track record of launching national IT projects. So, I think we've got to take that into consideration.
I think the cost of this, against the backdrop of what lots of organisations and society as a whole is facing, it feels like a gross over-investment in something we don't really need. And then when you move to the actual problem itself, what are we solving for here? I think, something like 80% of the population have passports, which is more than enough for us to make right to live and work checks. Beyond that, for people who need visas, yeah, there's means and ways of dealing with that. We should face into that, that needs streamlining and sorting. And the final point being around the black market, which somehow is the bigger issue here. Well, this doesn't even come into the equation because there will be ways to get around that.
So, notwithstanding the bigger issues around access to people's data, it's put on a central database. Look, you know, we give Google, Amazon, et al our data every day, so I can't get too hung up on that. But I just think it just feels like a gross waste of time. And there's better ways we can address the problem through existing methodologies by just focusing there.
LDS: Jo, any thoughts? Do you share David's view on that?
Jo C: Yeah, I mean, largely, yes, right? There's not really much, David, that I would disagree with on that. And as you were talking, I was thinking, it's like the reverse of, you know, the saying "sledgehammer to crack a nut". It's like the reverse, right? We're taking a nut to the sledgehammer. Because I'm a bit like you, David, I'm really not clear on what we're trying to solve with it.
I think it's, almost feels like, you know, when you're doing the impact/effort matrix at work and you have that bucket that says, "Oh, it's nice. It's nice to have, it's not really going to solve anything, but it's going to take a lot of effort. So, we'll perhaps just put it in the "bin it" box". It feels a bit like that. I think it almost feels like we had to come out with something to tackle this, you know, what is a recognised issue, right? It's a recognised issue. But like you said, vast majority of the population have a document to say, "I have the Right to Work".
You know, if I reflect on the HR community, is it going to make it easier or harder? I think it's not going to make any difference, right? I think it's going to have a net nil effect for a lot of money when that money can be spent very much elsewhere. I think it's not solving the problem, the real issues that are happening at the moment in the country for people. So, I'm kind of left scratching my head and I've asked lots of people, right? You know, I straw-polled it.
LDS: Brilliant.
Jo C: I mean, it was a small straw poll, but it was a straw poll nevertheless.
LDS: Still fresh data, so that's useful.
Jo C: Fresh data, right? And I would say that, I mean, I think I use the term, it was "polarised view". My, if I'm being really honest, it's polarised to one end. So, I think the terminology "polarised" is probably an incorrect, right? It's a misuse of the term. I can't, I have yet to find anybody that says, "Oh, this is a wonderful idea". I mean, you never know, right? Stuff might come out in the next year or two, because didn't they say by five years?
LDS: Yeah.
Jo C: It could be that, you know, I don't know, I will be, I will stand corrected if it suddenly revolutionises that issue that everybody's facing.
LDS: Yeah.
Jo C: But I would say that I don't really think it's going to create any less issues. And I think I read something that said, and it was a quote, "it'll stop people scrabbling around for a utility bill", but I don't know, right? Mine's digitised, so it's.
LDS: As is mine.
Jo C: As is mine. So, if anybody's got a paper utility bill, maybe it'll help them.
LDS: OK. What's your thoughts on ID cards then, Janet? Do you think there's going to be a nil effect, as Jo suggests, or do you think we can watch and wait and perhaps something positive will come out of it in four or five years?
JC: So, I think, you know, we have got, we are behind the curve, right, as far as digital ID cards are concerned. There are other countries that use digital ID in a way that sits across the entire spectrum of what happens. Estonia, I think, are the country, according to the reading I did, that do it incredibly well, how people access health services, social care, etc. So, you know, if we're in, if that's the direction that we're headed in, then great, right? That's absolutely for the good of everybody. But I think we've just got to be clear about the "why" of what we're doing with it all.
LDS: Yeah. And I think that was something we were talking about earlier is the balance. So, David, you had some idea, are there other benefits? Do you think there will be benefits?
DB: Yeah, look, I think clearly to the point just made there is, you know, if you start to have a digital footprint, you can access other systems and records through that. And I think that's got some obvious benefits and we'll obviously, yeah, reduce bureaucracy further down the line.
So, look, there are benefits, and I think you have talked about the gold standard there in Estonia, but I still can't get my, I still can't, keep coming back to this point about it feels like such a sledgehammer to crack a nut. As I think we said earlier, a nut to crack a sledgehammer, but I just feel there's got to be a different way. And also, I would just say, I don't think it's been communicated very well.
I think this is one of those classic examples where policy has come out at a time where there's a very different rhetoric. However you feel about that over there in terms of illegal immigration, this just feels like such a poorly timed piece of communication. We haven't, they haven't done enough to convince the populace at large that this is a standalone entity that's going to solve a particular problem that's paramount and front of mind for us at the moment.
LDS: Yeah.
DB: We've all seen what's gone on around cybersecurity.
LDS: Yeah.
DB: Marks and Spencer, Jaguar Land Rover. And we're announcing something to the populace at large about putting more of their personal data online when we're all highlighting nefarious agents out there wanting to access data. That just, that feels a difficult sell for me, notwithstanding how good this could be in the future. It feels like a difficult sell. Unless we go back to the point about communication, you face into the particular issue that people are going to have.
Now, as I say, I said earlier, look, yeah, we give Google, Apple, our personal details every day. So, I can't get hung up on civil liberty type conversations too much. But there does feel something quite, quite difficult in this, which is, you want my data, you want to put it online, you want to put it, store it somewhere, you can fragment it. There's plenty of ways to get over that. But we all know that if there's an understanding out there, it's going to be criminal people out there who will be 18 months ahead of the game and will be able to access this in some way, shape or form. So again, going back to the sell, if you're going to sell it, make sure you face into those particular issues.
LDS: Yeah. So, I think what I'm hearing is everyone's in broad agreement. Could have the opportunity to make a difference.
Jo C: Who knows, right?
LDS: The communication has been patchy, to say the least, and perhaps it isn't necessarily solving the problems that it seeks to do so. And one of the other concerns we're reading about is that people feel for those working legally, it could present more barriers for them. Do we think that's a big factor? What do you think about that, Janet?
JC: So, yeah. I do think that there is, we've got to have some consideration around digital exclusion, right? Again, just doing some research ahead of this. I think we've got something like 93% of people use smartphones. It's not 100%, right?
LDS: Yeah.
JC: So, what are we doing to make, what would happen to make sure that nobody is excluded, from a digital perspective? And those people that aren't using smartphones, and there is an age range to that. There are some age-related differences, sorry, to that. So, I appreciate that, from a working perspective, perhaps those people who aren't using smartphones aren't in that working age group, right? If we assume a working age group goes from, say, 18 to 70, let's assume it expands in that range. But it just seems to me that there has to be a greater consideration to the totality of what is trying to be solved here. You aren't going to solve the issue of illegal working with digital IDs, full stop. That's my view. You're never going to solve it with introducing digital IDs. And it’s a frankly, it's a nonsense to think that it can be solved. That's the bullet to solve that problem.
Jo C: Yeah. And I would say that if that's the link that's being made, which it appears it is the link that's being made.
JC: That appears to be the link that's being made.
LDS: Absolutely.
Jo C: Then I'm with you on that one, Janet. Then I think as well, David, if you're looking at it going, "Well, how is that possible?" I think, you know, lots of people are scratching their heads on it at the moment, aren't they? Saying, "How is that possible?" But I am more than happy to stand corrected. I think is it going to make HR lives easier? I mean, I can't see it right at this stage. I can't see it. I think a fully digitised anything may well make it easier, right? But that's not necessarily ID cards. I mean, our passport details are held digitally. Let's be honest, you know the DVLA, your driver's license is held digitally.
JC: So, tax records are held digitally.
Jo C: Held digitally. So, there's an element that says what else?
JC: NHS medical records are now held digitally. So, do you know what I mean?
Jo C: No, I agree.
LDS: Moving on from one thorny issue to another, in another smooth segue, not "Strictly" themed this time and far less sequins to be sure. Some of the other things that are certainly keeping the CIPD community awake at night, a really hot topic is around grievances. So, this is a conversation around the impact on HR individuals and teams of having to deal with grievances, which is, you know, part and parcel of the day job. But when you are doing your job and following a due process, it can turn personal, and those grievances can be taken against you as an individual and the team.
So, I'm really interested to get your insights, as experts, on how that plays out. You know, in a straw poll, we've seen that well over two-thirds of the respondents in the community were saying they've had this experience. So, most of you will have been touched by this at some point. So, what's your feeling on how to manage that, I guess, emotional and personal toll, whilst doing the job? I'm going to come to you first, David.
DB: Yeah, I think in your introduction there, you make a really, really good point that we shouldn't lose sight of, which is most people in the function have experienced it. And if they haven't, they've been very lucky. Because I would see this as a sort of an occupational hazard, so to speak, you know, as if you're a doctor, someone's going to challenge your medical opinion with a professional body. If you're an accountant, someone's going to challenge the numbers you put in there. You know, I think this is, as I say, an occupational hazard.
I think so there's a few things to say on the back of that. I think first of all, as individuals, as a profession, we've got to steel ourselves a little bit more for that. I know it's difficult, but you know, if you accept something that's likely to happen, maybe you can face into it a little bit more easily. I think there's a need for us to support people who've had that happen to them. But again, I would say, as a function, we've got to drink our own Kool-Aid here. If it was someone else who it happened to, you'd say, well, "Trust the process. If you haven't done anything wrong, there's nothing to worry about. We'll keep you informed all the way". So, whilst it's an emotional and a difficult time, I think we do need to face into it.
But ultimately, I think as a profession, we should use it more as a platform to ask ourselves more openly about what does it say about organisations as a whole at the moment and working at the moment. Because I think there are some challenges in there. I know we've talked a little bit before, Jo and I in particular, about what have we seen post-pandemic in terms of the way organisations operate, how people maybe feel emboldened. And Jo, I don't know if you want to come in there around how people feel in HR, the challenges around that.
Jo C: Yeah, I mean, this is, it was a, I think this is, you could have a podcast in itself, right? Just on this, let's be honest. I mean, I'm with you, right? It's an occupational hazard, unfortunately, and it's always been an occupational hazard. You know, I've been in the profession over 30 years and yes, no, if anyone's looking on video, I know I don't look old enough. You need to put it.
LDS: We definitely need a confetti cannon because that's two anniversaries, right?
Jo C: Two anniversaries.
LDS: Technically.
Jo C: Technically, yeah. So, I think from that side, unfortunately, we get touched by it because a bit like you, we're literally at the coalface, right, of situations where employees feel aggrieved about whatever they feel aggrieved about, right? And sometimes it's small, sometimes it's big, but nonetheless it happens, right? And you're going to get your name up in lights on that grievance at some point. But I think there's been a bit of a sea change, I've noticed anyway, since COVID, where there's more, people are more emboldened, feel a little bit more entitled to have a go, right, at HR in general. And it's not necessarily the grievance. And I wonder whether some of this is just around the general, people feeling aggrieved. So, even before they get to grievance, we've become this, I think HR is becoming this kind of punch bag for anything and everything that might be happening in a workplace that people are not happy about.
LDS: Right.
Jo C: Whether or not it fits within a grievance is almost not relevant anymore. It's kind of this general, "I don't like it, I'm going to have a go at you", right? And I'm being grossly generalising, right? But I imagine there's lots of nods generally when people are hearing this. And it's a really tough environment. And I know we hear that a lot, right? And it is, I think HR is not for the faint-hearted. And I remain to say this, but it remains one of the most rewarding careers I think anybody can ever have. But what I would say is it's becoming easier for people to do that.
I think there's less face-to-face interaction - and I am a huge advocate of hybrid and flexibility. But the unintended consequence of that is sometimes, if I'm sitting, if you're having a grievance hearing or if you're having a difficult meeting with an employee and you're doing it on Teams, right? It's much easier for somebody to be aggravated with you or with the situation and you're in the firing line, if you're not sitting in the room with them. And I think that's not helping.
I think also what's not helping is HR professionals are not necessarily getting all of the right skills that they need at all the right time, coming into that profession. We've got to be so resilient, right? And I know that's an overused word, right? Like "HR burnout" is a term that's getting bantered around on social media at the moment. But I actually think that's always been the case. It's just that we, it's ramping up a bit because like it or not, our teams are getting a bit smaller. And that, coupled with there's not necessarily as much face-to-face interaction. There isn't necessarily as many kind of coffee conversations as I would call them to say, "how you're doing, how you're feeling". So, then we're sort of sat in this bubble and you've got all of these different macro factors affecting it. And then if, couple that, if you're in an organisation where you are "it" for that organisation of which there is a growing number of HR people, it's really lonely.
So, I get it. I get why it's a huge topic at the moment because where do you go, right? If that's, if you are, how do you say "No", right? Back to your point, David. How do you basically stand up and say, "Actually, this is not acceptable". I'm not going to have you behave like this with me or with my team".
LDS: Yeah. And do you agree with that, Janet? I mean, hopefully you're not aggravated with us because you're remote.
Jo C: She will, no, later, right? When she raises her grievance against you, Leah. Yes.
JC: I can't disagree with anything that Jo or David have said, again. You know, I don't think, so there are a couple of things, right? So, that I would add to that. We are not immune, right? As somebody in the profession, you know, I've had a grievance raised against me before. I say it with a smile now, but when it happened, however many years ago it was, it wasn't, I was devastated, even though I knew I did nothing wrong. And I wasn't even part of the issue that this particular employee had. They were hell-bent and determined to raise the grievance. And it was a very, very difficult time. And you do have to dig into your deep wells of resilience. You have to reach out to your village, whether that's internal within the organisation, external from the organisation. You have to reach out to those people to help to support you through it. And you do have to trust the process, right? Especially if you know you've done nothing wrong.
But we are not infallible. We do get things wrong. And I do think it's important that when a grievance has been raised against somebody in HR, whether it's ourselves or other people in our team, that we have a proper and thorough process. And if we have done something wrong, or we haven't followed a particular process, or we missed a step in something, or our communication was not as clear as it ought to have been, we need to acknowledge that. Because sometimes people just want to be heard, right? Even if there isn't necessarily a particular thing that's wrong. Sometimes, I think to Jo's point, people are just aggrieved, generally.
LDS: Yeah.
JC: And it's very easy for the HR function to represent the face, to be the face of the organisation. So, I've got no-one else who I can raise this thing with. So, I'm going to, you're going to be the brunt of it because you're the one that's following a process or, you know, or whatever. So, I think that it happens, it goes with the territory. And when it happens, we've got to think about what's the support that the person who's in the eye of the storm needs. Because sometimes, especially the first time it happens, as an HR person, the first time it happened to me, it's only happened once actually, but it was bad enough I wouldn't want it to happen again. That's the first time you've been the subject of your own process, right?
LDS: Yeah.
JC: And that can be a very scary place because you never expect to be subject to your own process, as an HR professional.
DB: Can I just add something in there.
LDS: Yeah, please.
DB: About this isolation point, which I think is quite interesting, which is first of all, this piece about being the face of the organisation and facing into the problems and dealing with them. And I think people can feel isolated in those situations, as good people professionals. So, to your point, Jo, I think you've got to ask yourself, what can you influence in those situations?
Jo C: Yeah.
DB: And what am I prepared to put myself into the middle of? And what am I prepared to do something about? Because there are clearly going to be consequences if you put yourself in a position that you can't handle and to deal with. So, I think the point I'm trying to make there is it's OK to say "No" some of these times, or "I'm not that person that can deal with your issue for you". I think that's fine.
I think the second thing is what's very interesting, and I'm not a clinical psychologist by any stretch of the imagination, but what I do understand about those situations, is those individuals have to talk to a peer because they are going through very challenging conversations and the amount of emotional drain it will have on them as individuals. They need; they are expected to share with someone else. You don't internalise that. And I think that's an interesting thing for the HR function, which is I don't really see, notwithstanding we might send them to our own EAP or ask them to go and talk to another colleague.
I don't think we put some structures around these individuals that when they are being asked to deal with what can be quite difficult circumstances, beyond what might be a professional grievance, but personally what people will share in the work context as well, which they're going to hear and have to deal with. They're not clinical psychologists - they aren't equipped to do this. But we also then don't put anything around them for them to go away and say, "I heard this today", or "This is what I've been put in the position of". And so, I think we should ask ourselves the question, in the more senior community, is how do we create the space for those individuals to talk about this or to share it? Confidentiality, obviously being applied, but to share it and to be able to then cope with the situation.
Jo C: That's a really good point, actually, because actually, going back to your point, Janet, about the village situation, that you just, you've got to reach out to your village. But I actually think, I mean, I'm not in, I'm not in disagreement, but you're right, because I think there is shame attached to it, right?
Let's be really honest. There's some real human deep emotions when you're the one that has the, you know, the process kind of reversed and you're looking inwards. And I think it is a good, it is a good idea, but where do you go, right? So, when you're in your peer group, where do you go? Where do you go when you're faced with something like that? If you are a coach, and you're doing lots of exec-type coaching and you operate that space, you usually have coaching circles, right?
LDS: Yeah.
Jo C: That's what happens. But because you're hearing and experiencing things. So, there is something and I guess there is some. It's an idea to take back to the CIPD, isn't it? There is something to say, how do we, how can we create some of this space with peer groups, particularly for individuals who are in, you know, these kind of very, maybe standalone roles, right?
LDS: Really isolated.
Jo C: Really isolated-type roles, because we can't negate, we can't stop the flood of aggrieved individuals, right? It's not going to happen. And is it likely to get more and worse? Probably, right? Probably with the, you know, some of the macro factors that are happening in the country at the moment. So, where do we go?
LDS: Yeah.
Jo C: I think the few lucky ones like us, we probably have some great networks around us, but there'll be a whole heap of people that don't. And so, it's about saying it, because you've got to expose yourself, right, emotionally in that space to say.
LDS: And be vulnerable.
Jo C: And be vulnerable. And that's a really tough ask. And I'm wondering whether that's part of the reason why, as well, there's such a lot of chatter about it. So, we can't, you know, we can't solve for it, right, but we can help people deal with it better.
LDS: And so, the power of the network is key to Janet's point there. So, finally, our last topic of this particular programme, it's all about use of social media. Now I think it's fair to say we all agree it's not unreasonable for businesses and employers to hope that their staff will post positively about their experiences working for those organisations. The dilemma we're seeing in the community is how does that translate when employers are potentially looking to incentivise people using their personal accounts to talk up their company? So, this is a pretty thorny issue. We've touched on social media. What do we think about this one, Jo?
Jo C: Oh, I love this topic.
LDS: I knew you did. I wanted to start with you for that very reason.
Jo C: Oh, I love this topic. I think this is one of those topics that you look at it and actually, I would imagine there's a large number of CEOs or CCOs, in particular, or marketing directors that will currently read it and go, "That's a great idea. That's the best idea ever", right? Because actually they're not considering all of the other things that you would need to consider that goes into this. And I think we got into a really great debate around, well, what do you do? Do you deduct for grammatical errors, right? What about if you only get five likes?
LDS: Yeah.
Jo C: Does that matter? Is there a, do you get an extra kicker, right, if it goes viral? So, I think all of those things are really valid and actually is utter nonsense, right? You would just not do this in a normal practice. That being said, I think there is a piece around social advocacy, generally, when you're building your employer brand and things like that. But you would want someone actually qualified, right? I mean, I don't know, I know a lot of people who shouldn't be posting on social media, right? Particularly not about the organisation. And you certainly don't want to incentivise those individuals either.
So, I think from that perspective, I looked at it and thought, I actually thought it was a bit of a joke, right, when I read it. But I mean, in that case, I bet if I mentioned it to some marketing directors that I know, they'd think it was a great idea, right? They'd be like writing it into their KPIs. I'll hand over to David, but I think on LinkedIn in particular, I think my point was, if I don't see another post about how HR professionals should be behaving or the fantastical world, to nick your phrase, I love that word, the wonderful world of how, the shiny veneer of HR, then I'm all right, right? I could not see those for a long time. I think we got into the realms of, I think we all doomscroll on LinkedIn now.
LDS: Yeah.
Jo C: I think I used the phrase, and I'm going to say it, right?
LDS: I love this phrase.
Jo C: I'm going to say it. "I think LinkedIn has become the middle-aged TikTok", right? I think it's become.
LDS: It's the brand they were all hoping for.
Jo C: Right, it is, right? Let's be honest. I don't doom-scroll TikTok, but I find myself lost on LinkedIn, trying to find something, right? I mean, it is like the middle-aged professionals version of TikTok. But LinkedIn, please don't sue me for that comment or TikTok. But yeah, and so more, we don't need more posts. That would be, please, no more posts.
LDS: No more posts from Jo. David?
DB: Well, there's a CEO at LinkedIn and TikTok at the moment saying, "Can I get my colleagues online to start writing we're not the middle-aged, not the middle-aged TikTok".
Jo C: Or they might be, right? They might love that phrase! I might become an overnight sensation. I might go viral.
DB: Right, go viral on that.
LDS: Don't forget the T-shirt.
DB: But look, I think Jo hit the nail on the head with that. I think when you say it out loud the first time, you think, that's a great idea, right? You know, I've got these thousands of people working for me. If I can get them out there saying something really positive about, why would I? Don't have to waste money on advertising, this is great. But when you start to pick away at the surface, you do just see what an absolute nonsense it is. If we take it into our parlance, if you're generating a reward scheme, you know, transparency, what are you looking to try to achieve? How do you communicate it? What are the parameters? You know, falls apart at the first stage, doesn't it?
LDS: Yeah.
DB: Which is, you know, you're going to deduct pounds for grammatical errors, you know, one-upmanship that you'd get in that, you know, where are we going to stop? Whether we reward somebody says "like", but someone else we'll reward them even more if they say it's "fantastic". So, I think there's a real challenge there.
And I would just say, like everyone else, doing some research for these types of events and this podcast. And I came across an American, I think they're a pharmaceuticals beauty company that I think around 2007 did something like this. So, the owner incentivised colleagues to go online and to write positive reviews of the product. And it just unravelled in front of them, for all the reasons we would expect. You know, they found out that they were fake accounts. They found out that people were being asked to do it. You know, the consumers said, "This is a nonsense". You know, "We don't believe anything you're saying anymore". Competition-type authorities get involved and say, "You're advertising your product, and these are spurious remarks that are being made." And I just think, organisations, if they want to do this, will very quickly fall into the same trap.
LDS: And unravel. And Janet, from your remote base, are you liking this conversation? Are you loving it? Are you re-sharing it?
JC: I'm liking the conversation. And I may even re-share it at some point. You know, there's a bit that says, "Listen, you know, every now and again, our CEO comes in the next morning and goes, "I had this great idea last night, there in the shower, and I have this most amazing idea" and you think, "Oh, dear God"". And then you want to say, "Stop talking, stop talking, that's not a good idea". But you hear them out and think, "Right, now I need to talk them out of that because it's the worst, it's just really a bad idea". This is one of those.
LDS: Yeah.
JC: It's not a good idea. So, OK, so look, I absolutely am with the, if you can encourage, you know, staff to repost articles that the social media people have put up or like them, that they put up - great, that's a great thing to do. They're engaging with the external content. And that's also the activity, all good stuff. But to incentivise people to write their own posts about their own thoughts, about their own feelings about the business, you're just asking for trouble.
LDS: Yeah.
JC: You know, you're just asking for trouble. And that's asking for someone's discretionary effort, to, just a step too far. You're just asking for trouble. So, I can't see how that can possibly succeed. And to throw money in the mix as well, you're just, you know, fire-gasoline-poof. There is also a sort of a quite serious point to that. You know, there is an assumption that everybody is going to be happy to post online, right?
LDS: Yeah.
JC: But what if you have somebody who's not online for a reason?
LDS: Exactly. And they're exclusive. It comes back to digital exclusion, doesn't it?
JC: Yes, yeah. So, there are people who are not online for a reason. And they've actively chosen not to be active online for a reason. It could be because they're, you know, sadly, you know, a victim of domestic violence or some other reason, do you know what I mean? But then there's this expectation that they need to do this. And if they're not, they're financially penalised as a consequence.
LDS: Yeah.
JC: Yeah. I can't go along with that. I'm sorry.
LDS: No. I think that's a good point to end. I know that we're running out of time, but I could talk to you three Titans all day. And honestly, it's the best Friday morning I've had in years. But we should draw things to a close. A huge thank you for not only sparing the time, but for being so brutally candid and brilliant as you all three are. Thank you to Jo Carlin. Thank you to Janet Campbell. Thank you to David Balls. It's been a brilliant session. Don't forget, we do publish new episodes every fortnight. So, wherever you subscribe, do subscribe so you don't miss out, first of all, and you can always catch up on demand. My name's Leah De Silva, and this has been the HR People Pod.