Asia employee benefits report

Organisations are increasingly recognising the importance of updating their employee benefits to match changing workforce needs. Employees are placing greater value on flexible working options and training/career development, as well as overall wellbeing.

This report shares insights from the CIPD’s latest survey of employee benefits in Asia, conducted with support from AIA. It explores:

the key trends shaping the benefits landscape
employer goals and challenges in designing employee benefits
types of benefits being offered now and in the future

This report, supported by AIA, presents findings from CIPD Asia’s new survey on employers' provision of employee benefits. It explores:

the current trends impacting the benefits landscape
employer priorities and challenges in designing benefits programmes
the types of benefits being provided and future plans
attitudes towards third-party benefits providers.

The report highlights the current state of practices and offers practical recommendations for navigating the complexities of benefits design within budgetary constraints. By leveraging analytics, gathering employee feedback, and embracing digital platforms, organisations can enhance the effectiveness of their benefits programmes while maximising operational efficiency.

Asia employee benefits 2025 | Report

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Asia employee benefits 2025 | Appendix

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Cross-market comparisons

Top three employer motivations or goals when designing employee benefits

	All markets	Hong Kong	Malaysia	Singapore
1	Increasing employee satisfaction (20%)	Increasing employee satisfaction (21%)	Increasing employee satisfaction (23%)	Increasing employee satisfaction (16%) Retaining current employees (16%) Supporting employees' financial wellbeing (16%)
2	Retaining current employees (16%)	Retaining current employees (20%)	Improving productivity and business performance (17%)
3	Improving productivity and business performance (15%)	Improving productivity and business performance (15%)	Supporting employees' financial wellbeing (16%)

Top three other employee benefits most frequently requested by employees

	All markets	Hong Kong	Malaysia	Singapore
1	Health and wellbeing benefits (40%)	Health and wellbeing benefits (44%)	Flexible/remote working (41%)	Health and wellbeing benefits (41%)
2	Flexible/remote working (30%)	Training and career development opportunities (23%) Extra paid leave (23%)	Health and wellbeing benefits (34%)	Flexible/remote working (30%)
3	Training and career development opportunities (22%)		Training and career development opportunities (26%)	None of the above (25%)

Top three reasons for planning to change employee benefits in the next two years

	All markets	Hong Kong	Malaysia	Singapore
1	Alignment with employee expectations (51%)	Enabling ease of implementation (53%)	Alignment with employee expectations (54%)	Alignment with employee expectations (46%)
2	Budgetary controls and considerations (43%)	Alignment with employee expectations (51%)	Budgetary controls and considerations (47%)	Budgetary controls and considerations (40%)
3	Ensuring market competitiveness (32%)	Budgetary controls and considerations (40%)	Maximising options available through benefits provider (33%)	Legal requirements (30%)