Knowing how to use people data to make sound business decisions is a core knowledge of a CIPD-accredited people professional. Data is one of four types of evidence that people professionals need to be comfortable with using, and is part of the evidence-based practice core knowledge in the CIPD Profession Map.

This guide defines what we mean by ‘people analytics’, advises on how you can find focus and how best to approach an investigation. It also looks at how to build a people analytics strategy.

Please note, 'people data' in many instances will contain personal information that is protected by law. Practitioners should ensure that any processing of personal data is done in accordance with the legal requirements applicable in their jurisdiction. 

For more information, refer to the CIPD's topic page on data protection. If in doubt, CIPD members can contact the Employment Law Helpline or consult your legal adviser.

 

 

What is people analytics?

How to find focus

How to approach an investigation

Below is an example of how to begin an investigation, applied (for illustrative purposes) to a workforce issue that all organisations will face – employee turnover. This example demonstrates the mindset as well as the skills required to execute value-add people analytics.

How to build a people analytics strategy

Acknowledgements

More on this topic

CIPD Viewpoint
People analytics

Explore the CIPD’s point of view on people analytics, including recommendations for employers

Factsheets
People analytics

Understand what people analytics is, different types of HR data, and the importance of people analytics strategy and process

Factsheets
Workforce reporting

Learn about defining, measuring and reporting human capital, and how HR can use human capital information to drive performance

Latest guides

Guides
Flexible working: Guidance for people professionals on planning and managing

This guide has been developed for people professionals who want to maximise the benefits of flexible working within their organisations, incorporating flexibility into people plans, strategy, and their employee value proposition.

Guides
Carer-friendly workplaces: Guide for people professionals

Practical guidance to help employers create a carer-friendly workplace

Guides
How to request flexible working

A guide for employees to develop a strong business case for submitting a flexible working request

Guides
How to manage flexible working requests

A guide for employers and line managers to navigate the expected upsurge in flexible working requests

All guides