People analytics is about analysing data about people to solve business problems. You can find people data from HR systems, IT systems and other departments' systems. You can also find people data from external sources such as salary surveys. Insights from people data can be used to drive organisational change.

In this factsheet, we explain what people analytics is, why it’s important and how it’s used. We introduce key terms such as correlation, causation, predictive and prescriptive. We discuss who's responsible for people analytics and outline the people analytics strategy and process. 

Explore our viewpoint on people analytics and recommendations for employers.

Solving business problems with people analytics:
case studies

Insights from case studies on how organisations use people analytics to tackle business challenges

Callout Image

Related content

Factsheets
Workforce reporting

Learn about defining, measuring and reporting human capital, and how HR can use human capital information to drive performance

Guides
People analytics: Guide for people professionals

Learn the basics and improve your confidence and capability when using data

Thought leadership
Emphasise human capital reporting to boost sustainability and productivity

Susannah Haan discusses the CIPD's responses to the International Sustainability Standards Board and the UK Department for Business and Trade consultations on human capital and non-financial reporting

Explore our other factsheets

Factsheets
Reward: an introduction

Introduces the basics of reward, which includes pay and benefits, and outlines the UK legal position

Factsheets
Pay structures and pay progression

Outlines the purpose of pay structures and progression, including the common ways of structuring pay and determining, reviewing and controlling pay progression

Factsheets
Workforce reporting

Learn about defining, measuring and reporting human capital, and how HR can use human capital information to drive performance

Factsheets
Employment status

Understand how being defined in UK law as an employee, a worker or self-employed affects employment rights and employers’ legal responsibilities

Factsheets