Organisational change is constant and driven by both internal and external forces including customers, markets and technology. Yet research shows that most change initiatives fail to achieve their intended outcomes. The impact of not managing change effectively can be significant. Therefore, people professionals’ knowledge and capabilities are useful supports for change management initiatives.

This factsheet looks at why change management is important. It considers the implications of not managing change effectively. It also offers a series of techniques to help ensure change is effectively embedded.

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