All organisations have an employer brand. It's the way in which organisations differentiate themselves in the labour market, enabling them to attract, recruit, retain and engage the right people. A strong employer brand helps businesses compete for the best talent and establish credibility. It should connect with an organisation’s values and must run consistently through its approach to people management.

This factsheet looks at why employer brand is important, particularly for recruiting and retaining talent, the organisation’s employee value proposition and the steps you can take to develop your employer brand.

Related content

Data

Data hub

Explore the evidence behind workforce trends

Data

Recruitment and redundancy outlook

Stay up to date with the latest recruitment and redundancy trends in the UK.

Data

Hard-to-fill vacancies

Stay up to date with the latest vacancy data from employers in the UK.

Data

Workforce diversity - Sex

Compare your organisations breakdown by sex against UK benchmarks.

Explore our other factsheets

Factsheet

Mediation at work

Learn how mediation can resolve conflict in the workplace

Factsheet

Skills development in the UK workplace

Understand what we mean by skills in the workplace, UK skill levels and the government’s skills policy.

Factsheet

Stress in the workplace

Learn how to identify the signs of stress and address stress at work

For Members
Factsheet

Occupational health

Outlines the kind of occupational health services an organisation might offer and the role of confidentiality and consent in discussing an employee’s health

For Members
Factsheets