Evidence-based practice for effective decision-making

At the heart of evidence-based practice is the idea that good decision-making is achieved through critical appraisal of the best available evidence from multiple sources. When we say ‘evidence’, we mean information, facts or data supporting (or contradicting) a claim, assumption or hypothesis. This evidence may come from scientific research, the local organisation, experienced professionals or relevant stakeholders. We use the following definition from the Center for Evidence-Based Management (CEBMa) report Evidence-based management: the basic principles by Eric Barends, Denise Rousseau and Rob Briner:

“Evidence-based practice is about making decisions through the conscientious, explicit and judicious use of the best available evidence from multiple sources… to increase the likelihood of a favourable outcome.”

Information overload

In their report Evidence-based management: the basic principles, Eric Barends, Denise Rousseau and Rob Briner of CEBMa outline the challenge of biased and unreliable management decisions. 

People professionals face all sorts of contradictory insights and claims about what works and what doesn’t in the workplace. As the American neuroscientist Daniel Levitin puts it:

"We're assaulted with facts, pseudo facts, jibber-jabber, and rumor, all posing as information. Trying to figure out what you need to know and what you can ignore is exhausting."

While assessing the reliability of evidence becomes more important as the mass of opinion grows, with such a barrage of information, we inevitably use mental shortcuts to make decisions easier and to avoid our brains overloading.

Unfortunately, this means we are prone to biases. Our report A head for hiring: the behavioural science of recruitment  outlines the most common of these:

• Authority bias: the tendency to overvalue the opinion of a person or organisation that is seen as an authority
• Conformity bias: the tendency to conform to others in a group, also referred to as 'group think' or 'herd behaviour'
• Confirmation bias: looking to confirm existing beliefs when assessing new information
• Patternicity or the illusion of causality: the tendency to see patterns and assume causal relations by connecting the dots even when there is just random 'noise'.

So-called ‘best practice’

Received wisdom and the notion of ‘best practice’ also creates bias. One organisation may look to another as an example of sound practice and decision-making, without critically evaluating the effectiveness of its actions. And while scientific literature on key issues in the field is vital, there’s a gap between this and the perceptions of practitioners, who may be unaware of the depth of research available.

Cherry-picking evidence

Even when looking at research, we can be naturally biased. We have a tendency to ‘cherry-pick’ research that backs up a perspective or opinion and ignores research that does not, even if it gives stronger evidence on cause-and-effect relationships. This habit is hard to avoid and is even common among academic researchers. So we need approaches that help us determine which research evidence we should trust.

Our ‘insight’ article When the going gets tough, the tough get evidence explains the importance of taking an evidence-based approach to decision making in light of the COVID-19 pandemic. It emphasises and discusses how decision makers can and should become savvy consumers of research.

How can evidence-based practice help?

Our thought leadership article outlines the importance of evidence-based practice in more detail but, essentially, it has three main benefits:

1. It ensures that decision-making is based on fact, rather than outdated insights, short-term fads and natural bias.
2. It creates a stronger body of knowledge and as a result, a more trusted profession.
3. It gives more gravitas to professionals, leads to increased influence on other business leaders and has a more positive impact in work.

Evidence-based practice is about using the best available evidence from multiple sources to make the best decisions. Being evidence-based is not a question of looking for ‘proof’ but about finding the most trustworthy evidence available. This can help people professionals make better decisions on the ground, strengthen their knowledge and become more influential.

To realise the vision of a people profession that’s genuinely evidence-based, we need to move forward on two fronts. 

First, we need to make sure that the body of professional knowledge is evidence-based – the CIPD’s Evidence review hub is one way we are doing this. 

Second, people professionals need to develop capacity in engaging with the best available evidence. Doing this as a non-researcher may feel daunting, but taking small steps towards more evidence-based decisions can make a huge difference. Our thought leadership article outlines a maturity model for being more evidence-based in more detail, but to summarise, we’d encourage people professionals to take the following steps:

1. Read research: engage with high-quality research on areas of interest by reading core textbooks and journals that summarise research.
2. Collect and analyse organisational data: in the long-term, developing analytical capability should be an aim for the people profession. More immediately, HR leaders should have some knowledge of data-analytics, enough to ask probing questions and make the case for the resources needed for robust measures.
3. Review published evidence, including conducting or commissioning short evidence reviews of scientific literature to inform decisions.
4. Pilot new practices: evaluate new interventions by applying the same principles used in rigorous cause-and-effect research.
5. Share knowledge: strengthen the body of knowledge by sharing research insights at events or in publications.
6. Critical thinking: throughout this process, question assumptions and carefully consider where there are gaps in knowledge.

Developing this sort of capability is a long journey but one that people professionals should aspire to. As the professional body for HR and people development, the CIPD takes an evidence-based view on the future of work – and, importantly, what this means for our profession. By doing this, we can help prepare professionals and employers for what’s coming, while also equipping them to succeed and shape a changing world of work.

Our Profession Map has been developed to do this. It defines the knowledge, behaviours and values which should underpin today’s people profession. It has been developed as an international standard against which an organisation can benchmark its values. At its core are the concepts of being principles-led, evidence-based and outcomes driven. This recognises the importance of using the four forms of evidence in a principled manner to develop positive outcomes for stakeholders. As evidence is often of varying degrees of quality, it’s important that people professionals consider if and how they should incorporate the different types of evidence into their work.

Evidence-based practice is a useful concept for understanding whether practices in HR lead to the desired outcomes, and whether these practices are being used to the best effect. 

Both our guide and thought leadership article offer a detailed, step-by-step approach to using evidence-based practice in your decision making.

All our evidence reviews are featured on our Evidence Hub. For a learning and development perspective, listen to our Evidence-based L&D podcast.