This study revealed that a lack of human involvement in the interview process can influence candidates’ perception of the employer brand. It offers practical considerations to help employers strike the right balance between the objectivity AI offers and the level of human interaction candidates want and expect. 

Members access only

Unlock exclusive, tailored content and resources, just for members.

Sign in to access

Not a member yet? Find out how you can become a member today!

Reviewed by

Hayfa Mohdzaini, Senior Research Adviser | Interim Head of Research

Hayfa joined us in 2020. Hayfa has degrees in computer science and human resources from University of York and University of Warwick respectively.

She started her career in the private sector working in IT and then HR and has been writing for the HR community since 2012. Previously she worked for another membership organisation (UCEA) where she expanded the range of pay and workforce benchmarking data available to the higher education HR community. 

She is interested in how the people profession can contribute to good work through technology and has written several publications on our behalf, as well as judging our people management awards, speaking at conferences and exhibitions and providing commentary to the media on the subjects of people and technology.

More on this topic

Podcast

Ireland Podcasts

Listen to episodes from our CIPD Ireland Podcast Series on a range of topical workplace, HR and L&D issues

Listen now
Webinar
CIPD Ireland – TUSLA: People are our strategy

Watch and learn what makes a great people team from the winner of the CIPD People Team of the Year award

Topic
AI in the workplace

Browse our resources on the use and impact of artificial intelligence technology in the workplace

Thought leadership
Leveraging L&D tech to organisational advantage

How can L&D teams can engage with new technologies like generative AI to impact performance?

Latest Bitesize research

Bitesize research
Using algorithms to make decisions ethically and responsibly

Algorithms can help speed decisions and help organisations to operate more efficiently or profitably, but what are the pitfalls particularly from an ethical perspective?

For Members
Bitesize research
Role ambiguity can lead to bullying but supportive leadership helps

How might role ambiguity lead to workplace bullying and what is the impact of leadership support in negating this effect?

For Members
Bitesize research
How to start using AI as an HRM assistant

An exploration of how generative AI tools like ChatGPT can be used effectively to support human resource management

For Members
Bitesize research
Pay cuts as an alternative to redundancies

When cost savings are required, what is the impact of making pay cuts instead of redundancies?

For Members
All Bitesize research