People analytics is about analysing data about people to solve business problems. You can find people data from HR systems, IT systems and other departments' systems. You can also find people data from external sources such as salary surveys. Insights from people data can be used to drive organisational change.

In this factsheet, we explain what people analytics is, why it’s important and how it’s used. We introduce key terms such as correlation, causation, predictive and prescriptive. We discuss who's responsible for people analytics and outline the people analytics strategy and process. 

Explore our viewpoint on people analytics and recommendations for employers.

Solving business problems with people analytics:
case studies

Insights from case studies on how organisations use people analytics to tackle business challenges

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