Change management journey: Citizens Advice Leicestershire
How a local charity organisation adapted to change and turned crisis into sustainable growth
As organisations look for new ways to grow the skills base of their workforce, we examine the role that organisational development (OD) can play in driving up productivity and improving business outcomes
Organisation development (OD) is a practical framework for enhancing workforce skills and improving productivity. This article examines how OD connects to skills and productivity, offering practical advice for people practitioners to apply in their organisations.
Organisational development uses a systematic approach to drive business performance. It looks at elements such as organisational culture, capability, values and relationships. It takes a systems approach to understand these elements and how they influence behaviour and performance.
Many different definitions of OD exist, but they all share common features. OD can be defined from a people professional perspective as "a planned and systematic approach to enabling sustained organisational performance through the involvement of its people".
A common approach is strategic workforce planning, which involves forecasting future workforce needs based on the organisation’s strategic objectives and anticipated changes in the external environment.
By identifying the skills and capabilities required to achieve these objectives, organisations can proactively address gaps in their workforce. For instance, if an organisation aims to expand into new markets, it might identify a need for employees with skills in international sales or cross-cultural communication. Strategic workforce planning enables organisations to future-proof their workforce by anticipating long-term needs.
Creating skill alignment frameworks is another powerful method used in OD. These frameworks establish clear connections between individual and team capabilities and the organisation’s overall goals. For example, in a customer-focused organisation, a skill alignment framework might outline how frontline employees' interpersonal skills directly contribute to achieving customer satisfaction targets. By providing this clarity, employees gain a stronger understanding of how their roles support broader organisational success.
Using workforce analytics is also a vital component of OD. Workforce analytics involves collecting and analysing data about employees’ skills, performance, and training needs. For instance, analytics might reveal that a high-performing department is experiencing a shortage of a critical skill, such as advanced data analysis. With this information, organisations can direct their training budgets and development initiatives to the areas that will yield the greatest impact.
OD also plays a key role in encouraging a workplace culture that values ongoing learning and adaptability. Two effective approaches include:
Case study: Using OD in practiceGarin Rouch, an organisation development consultant at Distinction, was engaged by a government body to support the development of a long-term organisational strategy. During the project, Garin found that the strategy was disconnected from the organisation’s current capabilities. Through an OD intervention, Garin and colleague Dani Bacon facilitated sessions with senior leaders, HR professionals, and operational managers. These sessions helped ensure the strategy was aligned with the organisation's operational realities and timelines were adjusted to be achievable. By using workforce data, they identified capability gaps, strengths, and areas for improvement. This work enabled the development of a tailored approach that aligned skills with strategic needs. The intervention replaced generic training programmes with focused development initiatives, ensuring the workforce had the right skills to meet organisational goals. |
For HR practitioners new to organisation development, the key is to start with small, manageable actions. These initial steps can build confidence while delivering noticeable results.
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