Why is purposeful leadership important?

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the notion of purposeful leadership is
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really quite important because when we
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talk about leaders leading your
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organization their values come into play
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and how those values are played out in
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the decisions and the choices they make
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for the organizations it is important
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now for a suggested given the financial
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crisis given the organizational news
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that we see in terms of what directors
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on what is it that's important is where
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those values are played out because
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these impact the lives of every single
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one of their workers in their business
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so you know that organizations climate
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is very clearly defined by the way that
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the leader articulates and walks the
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talk being able to walk the talk means
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that the leaders are also able to
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express some of those values which they
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hold dear there is an assumption in the
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research that the leaders come with a
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clear notion of what is right and what
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is wrong
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of course the question in the research
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is whether or not they're able to
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exercise that brightness or wrongness in
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a confident authentic way
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I mean there is a perennial argument
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about the binary between business savvy
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and ethical leadership and I would say
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that is it's neither one or the other
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it's a question of your time horizon if
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you are looking for short-term benefit
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over long-term success then yes I would
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argue that being far more exploitative
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of the situation works in the short-term
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so in the longer term if you want your
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workforce to come with you to understand
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that you're him for far more than the
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bottom line and to genuinely engage with
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your customers and communities that you
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are a brand that cares about more than
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just the number of of things you sell
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then the ethics comes into play we have
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seen so many examples of where society
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takes to task organizations with a short
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term view for organizations certainly
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for HR there is a there is an arc from
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the research to be able to understand
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where the leadership is on that journey
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of maturity in terms of articulating
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their own of moral compass and HR has a
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very important role in trying to align
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the climate so that the moral compass is
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part and parcel of the leadership's
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role in an organization
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so for CIPD this is putting rubber to
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the road when we talk about championing
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butter working traveling better work and
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working life what we mean is providing
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the evidence that that actually can be
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done practically so in this research we
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look at how organizations have put this
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into practice both the learning as well
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as some of the bumps that they've
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encountered it's not a whitewashed case
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study list these case studies talk about
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real organizations with real governments
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and leaders who have to grow a grapple
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with these issues so I think CRPD sees
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its role very much in the advocate role
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but advocate presented
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