Apprenticeships are a great way for employers to nurture their own talent and provide an excellent route for young people to enter the labour market when starting out in their careers as they allow an individual to train on a job and gain qualifications at the same time. Despite this, there are still a lot of misconceptions around apprenticeships amongst employers, individuals and parents. Furthermore, many employers still argue that they struggle to recruit the ‘right’ candidate into their roles and at the same time there is a concern that not all apprenticeships are of the same quality and offer the same opportunities.

The report, The match factor: good practice in apprenticeship recruitment, supported by the National Apprenticeship Service, looks at the role of learning providers and recruitment practices and how mismatches between the supply of and demand for apprenticeships can be improved. The report includes recommendations for employers and candidates.

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