How can the people profession tackle the challenges of a multi-generational workforce and enable employees of all ages to thrive?

About this event

How can the people profession tackle the challenges of a multi-generational workforce and enable employees of all ages to thrive?

For the first time in history, five generations are working together, bringing diverse skills and perspectives to the workplace.

While this presents unique challenges for the people profession, it also offers immense potential, but requires a culture of mutual respect and learning.

Join us for an exclusive opportunity to hear from Rebecca Robins and Patrick Dunne OBE, co-authors of Five Generations at Work: How we win together for good. Drawing on extensive research and global best practices, they'll share actionable strategies to harness the potential of a multi-generational workforce.

This must-attend event is tailored for HR, L&D, and OD professionals passionate about recruitment, inclusion, talent management, workplace culture, and wellbeing.

Event highlights:

  • Debunking myths and stereotypes associated with different generations
  • Attracting and retaining talent across all age groups
  • Overcoming the challenges associated with multi-generational workplaces
  • Exploring examples of transformative multi-generational workplace initiatives
  • Talent and succession planning across generations
  • Driving intergenerational collaboration to create competitive advantage.

Don't miss this chance to learn how to foster an inclusive, collaborative workplace where all generations can thrive.


Rebecca Robins

A recognised expert in brand leadership and now CEO and Founder of a consultancy at the intersection of brand, culture and leadership. She has over 20 years’ experience across the world, spanning commercial, education and social purpose.

Known for architecting and leading centres of excellence in professional development, Rebecca also leads and teaches on programmes at leading business schools and universities, including Cambridge and Oxford. A prolific writer and speaker, she is the author of three books, including the best-selling ‘Meta-luxury: Brands and the Culture of Excellence’ (Macmillan), and co-author of ‘Five Generations at Work: How We Win Together for Good’ (Wiley).

Education is at the heart of Rebecca’s non-profit and wider commitments, including on the advisories of The Chartered Management Institute, a leading AI for good company, and serving as Board Trustee of The EY Foundation. Rebecca holds two degrees from Cambridge University.


Patrick Dunne OBE

Experienced Chair with extensive experience of working with boards on commercial and Social sectors in Europe, the Middle East, Asia and North America. Currently Chair of board consultancy Boardelta, the charities the Royal Voluntary Service and ESSA- Education Sub Saharan Africa and a Visiting Professor at Cranfield University.

Executive experience with Air Products and FTSE 100 3i Group plc where he was a member of its operating committee.

A leading authority on Boards and governance, member of the Higgs Review, author of the award winning ‘Boards’ and co-author of ‘Five Generations at Work – How We Win Together for Good”.

Awarded an OBE in the King’s 2023 Birthday Honours list for services to charity and philanthropy in Africa and the UK.


Five Generations at Work – How We Win Together for Good
A practical guide to unlocking the power of generational diversity at work.

This book distills six years of global research into how five generations can collaborate to drive innovation, resilience, and positive change in a world facing constant disruption. Featuring real-world case studies from leading organisations, it offers actionable strategies and tools to break down stereotypes, build intergenerational alliances, and lead with purpose.

For students to CEOs, this is a call to unite across ages to shape a more sustainable and impactful future - together.

Please note:

  1. Webinar joining instructions will be sent to you again 1 day before the event, with a further reminder 20 minutes prior to the event starting.
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  4. For security reasons, it is requested that participants join the live session 10 minutes prior to the scheduled start time and with the same name as registered on Eventbrite - not doing so may cause a delay or non-admittance to the event.
  5. This event may include an external speaker who has prepared their own presentation. Any views or opinions expressed by the speaker are their own and do not reflect those of the CIPD.
  6. Please note that refunds for CIPD Non-Member tickets will only be available until 7 days prior to the event, any cancelled tickets after this will not receive a refund.
  1. If you require any reasonable adjustments to enhance your experience, please get in contact with us by responding to this email and we will do our best to accommodate.