Marketing for Independent HR Consultants: Build a Thriving Business

About this event

Join us for an interactive and inspiring session with James Lyon, The HR Marketing Guy, a specialist in helping independent HR consultants grow their businesses through smart, effective marketing strategies.

This session is designed for self-employed HR/People practitioners who are looking to build their brand, attract clients, and create sustainable business growth. Whether you're just starting out or want to refresh your marketing approach, this session will provide practical insights and actionable advice to help you stand out in a competitive market.

Key topics we’ll cover:

1. Stop Trading Your Time – Create Packages That Sell

Learn how to transform your consultancy services into value-driven packages that resonate with clients and free you from the limitations of charging by the hour.

2. Feeding Your Marketing and Sales Funnel
Discover how to build a consistent flow of potential clients with marketing techniques tailored to the HR consultancy market, including lead generation strategies and nurturing relationships that convert into long-term business.

What to expect:

• A practical, no-nonsense approach to marketing for HR professionals.
• Real-world examples of successful strategies that work for independent consultants.
• Time for Q&A: Get answers to your specific questions about marketing and growing your business.

Who should attend:
This session is perfect for independent HR consultants, whether you're new to self-employment or looking to refine and grow your existing business.

Don’t miss this opportunity to gain the tools and confidence you need to market your consultancy effectively and build a business you love.

Guest speaker's profile: James Lyon

The world's 'go to' HR marketing guy.

James understands that as the driving force behind your consultancy at an operational and delivery level, you struggle to spend time working ON the business, because all of your time is spent working IN it.

And, in usual circumstances, the time you spend working in the business has already had a high cost on your quality of life.

You’re not going to get to the end of your life, look back and wish you’d spent more time firing people and advising business owners.

Instead, you’ll wish you’d spent more time with your children. Or your other half. Or just having more fun.

James has worked with hundreds of independent business owners over the past 10 years. I now work with the owners and managers of HR consultancies. Helping you to get new clients and create a life you love.

Please note:

1. Webinar joining instructions will be sent to you again one day before the event, with a further reminder, 20 minutes prior to the event starting.
2. The session may be recorded and shared with people afterwards. Please bear this in mind and have your camera off if you do not wish for your image to be shared.
3. The chat function will be used for participants to engage with the webinar, so just be mindful of the login name you use and ensure you are happy for other people to see this.
4. For security reasons, it is requested that participants join the live session 10 minutes prior to the scheduled start time and with the same name as registered on Eventbrite as not doing so may cause a delay or non-admittance to the event.
5. This event may include an external speaker who has prepared their own presentation. Any views or opinions expressed by the speaker are their own and do not reflect those of the CIPD.
6. 6. Please note that refunds for CIPD Non-Member tickets will only be available until seven days prior to the event, any cancelled tickets after this will not receive a refund.
7. If you require any reasonable adjustments to enhance your experience, please get in contact with us by responding to this email and we will do our best to accommodate.