Activate your people: Building an authentic employer brand from within

About this event

Activate your team as authentic brand advocates—learn low-cost ways to boost trust, attract talent, and humanise your brand.

When most organisations think “employer branding”, they often picture glossy videos, polished campaigns, and big budgets. The fact of the matter is that your most powerful branding asset is already on your payroll - your team.

In this session, Lauren will show you how to activate your people - from the front line to the boardroom, to share authentic stories that build trust, attract talent, and humanise your brand.

Key takeaways / benefits

• Learn how to turn employees and leaders into authentic brand advocates on LinkedIn.
• Discover practical, low-cost ways to boost your employer brand visibility through advocacy.
• Understand what makes advocacy work (and what makes it fall flat or feel forced)
• Take away with 3 simple actions to start building an employee advocacy culture right now.

Lauren Spencer

Lauren Spencer is an Employer Branding and Employee Advocacy specialist who helps organisations bring their culture to life from the inside out. Based in London, she works with recruitment and leadership teams to build authentic employer brands that attract, engage, and retain great people.

Drawing on years of experience with leading brands - Lauren knows how to bring company culture to life in ways that feel authentic, human, and genuinely powerful.

Her passion lies in activating employees and leaders to become confident advocates, sharing their own stories and shining a light on what makes their company a great place to work. Through practical training, coaching, and strategy, Lauren helps businesses turn their people into their most powerful brand storytellers.

Please note:

1. Webinar joining instructions will be sent to you again one day before the event, with a further reminder, 20 minutes prior to the event starting.
2. The session may be recorded and shared with people afterwards. Please bear this in mind and have your camera off if you do not wish for your image to be shared.
3. The chat function will be used for participants to engage with the webinar, so just be mindful of the login name you use and ensure you are happy for other people to see this.
4. For security reasons, it is requested that participants join the live session 10 minutes prior to the scheduled start time and with the same name as registered on Eventbrite as not doing so may cause a delay or non-admittance to the event.
5. This event may include an external speaker who has prepared their own presentation. Any views or opinions expressed by the speaker are their own and do not reflect those of the CIPD.
6. If you require any reasonable adjustments to enhance your experience, please get in contact with us by responding to this email and we will do our best to accommodate.