How to harness the power of storytelling to stand out in your industry

About this event

Susan Payton, author of The Business of Stories - will show you why storytelling is not just essential in business; it’s a superpower!

In a noisy world, where it’s getting harder and harder to stand out from the crowd, Susan Payton, author of international best-selling book - The Business of Stories - will show you why storytelling is not just essential in business; it’s a superpower!

This interactive training will cover:

• The three stories that will help you demonstrate your value and attract your ideal clients
• How to get started quickly and easily, with stories you could share today
• How to grab people’s attention with your very first line, and engage the people you love working with

Described as a “game-changing” framework, Susan’s simple but powerful process helps entrepreneurs and marketers craft stories and narratives that launch businesses, build brands and create raving fans.

About the speaker

Susan Payton - the business of stories

Susan Payton is a story strategist, copywriter, messaging geek, coach, consultant and author of The Business of Stories.

Please note:

1. Webinar joining instructions will be sent to you again 1 day before the event, with a further reminder, 20 minutes prior to the event starting.
2. The session may be recorded and shared with people afterwards. Please bear this in mind and have your camera off if you do not wish for your image to be shared.
3. The chat function will be used for participants to engage with the webinar, so just be mindful of the login name you use and ensure you are happy for other people to see this.
4. For security reasons, it is requested that participants join the live session 10 minutes prior to the scheduled start time and with the same name as registered on Eventbrite as not doing so may cause a delay or non-admittance to the event.
5. This event may include an external speaker who has prepared their own presentation. Any views or opinions expressed by the speaker are their own and do not reflect those of the CIPD.
6. Please note that refunds for CIPD Non-Member tickets will only be available until 7 days prior to the event, any cancelled tickets after this will not receive a refund.
7. If you require any reasonable adjustments to enhance your experience, please get in contact with us by responding to this email and we will do our best to accommodate.