There are a huge number of benefits to supporting parents back into the workplace, and into flexible jobs. It’s easy to see why returners might be keen to get back into work, but employers also stand to gain a great deal from recruiting them:

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Access a wider talent pool

Employers will get access to a group of people with valuable experience and expertise that they might otherwise miss out on.

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Overcome skills shortages

With many employers and sectors struggling to recruit people with specific skills or the capacity to develop them quickly, returner campaigns can offer an effective solution.

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Support inclusion and diversity at all levels

Help increase the number of experienced women across an organisation, supporting gender and age diversity, and creating role models for those coming up behind. This also includes fathers who want, or have to, combine work and family commitments.

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Tackle the gender pay gap

The increased presence of women in senior roles is an important factor in closing the gender pay gap.

Enhance internal and external reputation

Being seen to encourage and support returners sends a clear message to your own employees and the market that you are a supportive employer. This will, in turn, help recruitment and retention.

More about ParentWorks

Parent Zone

Get information and support on returning to work, and hear from other parents

Parent Returner Programme

Our successful programme to support parents back into work

from 1st

Our flexible working campaign, calling on organisations and government to make the right to request flexible working a day-one right.

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Explore our flexible working resources

Getting the most from remote working

Our series of tips will help you and your team get the most out of homeworking

Managing and supporting remote and hybrid workers: a guide for managers

Practical advice on how to support remote workers to make remote working sustainable, healthy and effective.

Employment law
Flexible and hybrid working: UK employment law

Explore our collection of resources around legal issues relating to flexible and hybrid working, including the changes to the right to request flexible working

For Members
People manager guide: Supporting hybrid working

Advice for line managers on supporting and enabling hybrid working

More flexible working resources